Homegrown: an innovative new idea from Hauser & Wirth
Rebecca Newnham has maintained a relationship with the art gallery Hauser & Wirth since before the Coronavirus pandemic. Hauser & Wirth recently announced that it would be unveiling a new platform called “Homegrown’, dedicated to the sale of artworks by the gallery’s staff, family and freelancers.
The following text was taken from a Press Release on Hauser & Wirth’s website:
Hauser & Wirth Launches Homegrown with Artworks by Worldwide Staff and Their Families
Presented as Bi-weekly Online Exhibitions Proceeds Will Go to Artists with 10% Going to the COVID-19 Solidarity Response Fund for the WHO
Release Dates: 9 May – 18 July 2020
On 9 May, Hauser & Wirth will launch Homegrown, a new platform dedicated to the sale of artworks by the gallery’s staff, immediate family members and freelancers, celebrating the creative talents of its worldwide team. This bi-weekly, online showcase will feature works made by artists across all of the regions where Hauser & Wirth has locations, representing almost every internal department. Gathered via an open call, the artworks comprise a range of media including paintings, drawings, photography, sculpture and video works.
Manuela Wirth, Co-president of Hauser & Wirth: ‘As is the case with so many galleries and art institutions around the world, many of our staff members are also practising artists. With this project, we are thrilled to be able to celebrate the artists within our worldwide Hauser & Wirth family. With so much talent in our own backyard, we felt it was important to create a platform where their creativity can be appreciated by a much larger audience.’
Homegrown will be presented as a series of releases by 12 artists occurring every two weeks, from 9 May to 18 July, and will feature artworks ranging in price from 100 – 20,000 USD. Proceeds of the sale of art on the Homegrown platform will go directly to the participating artists, with 10% of gross profits going to the COVID-19 Solidarity Response Fund for the World Health Organization as part of #artforbetter, Hauser & Wirth’s ongoing global philanthropic and charitable initiative.
Copyedited and Search Engine Optimised by Lilia Bird on 19/07/2021.
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